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  - Introduction
    - [[seofn:Welcome]]


  - Overview of SEO
    - [[seofn:What is search engine optimization (SEO)?]]
    - [[seofn:Reading search engine result pages]]
    - [[seofn:Setting SEO expectations]]
    - [[seofn:How SEO affects your business]]
  - Keywords: The Foundation of SEO
    - [[seofn:Why you need a keyword-research plan]]
    - [[seofn:How to research keywords]]
    - [[seofn:Tools to help you analyze keywords]]
    - [[seofn:Understanding keyword attributes]]
    - [[seofn:Understanding keyword distribution]]
    - [[seofn:Ongoing keyword evaluation]]
  - Content Optimization: How Search Engines and People View Webpages
    - [[seofn:Understanding content optimization]]
    - [[seofn:Optimizing site structure]]
    - [[seofn:Recognizing different types of content]]
    - [[seofn:Optimizing textual page elements]]
    - [[seofn:Optimizing nontext components of a webpage]]
    - [[seofn:Analyzing content quality]]
    - [[seofn:Exploring the benefits of user-generated content]]
  - Content Optimization: Technical SEO
    - [[seofn:Interpreting the code behind webpages]]
    - [[seofn:Understanding how search engines index content]]
    - [[seofn:Working with canonical URLs and redirects]]
    - [[seofn:Leveraging microformats]]
    - [[seofn:Working with server-side factor]]
    - [[seofn:Using Google Webmaster Tools]]
    - [[seofn:Using Bing Webmaster Tools]]
  - Long-Term Content Planning
    - [[seofn:Overview of long-term content strategies]]
    - [[seofn:Planning a successful content strategy and avoiding common mistakes]]
    - [[seofn:Defining your audience, topics, angle, and style]]
    - [[seofn:Understanding different types of content]]
    - [[seofn:Getting ideas for content]]
    - [[seofn:Working with an editorial calendar]]
    - [[seofn:Promoting your content with social media]]
    - [[seofn:Measuring content performance]]
  - Link-Building Strategies
    - [[seofn:Understanding the importance of link]]
    - [[seofn:Building internal links]]
    - [[seofn:Building external links]]
    - [[seofn:Finding link-building opportunities]]
    - [[seofn:Executing a link-building strategy]]
  - Measuring SEO Effectiveness
    - [[seofn:Measuring SEO performance]]
    - [[seofn:Analyzing keywords]]
    - [[seofn:Analyzing links]]
    - [[seofn:Measuring the impact of social media]]
  - SEO for Ecommerce
    - [[seofn:Understanding SEO and ecommerce]]
    - [[seofn:Working with semantic HTML for ecommerce]]
    - [[seofn:The technical components of ecommerce]]
    - [[seofn:Exploring ecommerce information architecture]]
    - [[seofn:Producing ecommerce content]]
    - [[seofn:Leveraging link building and social media for ecommerce]]
  - Local Search
    - [[seofn:Understanding local search]]
    - [[seofn:Understanding Google My Business]]
    - [[seofn:Setting up and optimizing Google+ Local]]
    - [[seofn:Managing your citations]]
    - [[seofn:Getting more reviews for your business]]
    - [[seofn:Optimizing your website for local search]]
  - Mobile SEO
    - [[seofn:Understanding mobile SEO]]
    - [[seofn:Configuring your site for mobile]]
    - [[seofn:Optimizing your site for feature phones and smartphones]]
    - [[seofn:Developing mobile-friendly content]]
  - Conclusion
    - [[seofn:Determining your next steps]]